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A Review of the Best and Trending Korean Face Moisturizers and Where To Buy

Last Updated Feb 2, 2025

It’s a new year, and more than anything else, you may need to refresh your moisturizer stash with trending Korean products that other skincare enthusiasts swear by.

Written By

Reviewed By

An Asian woman with natural hair holding two skincare product bottles in her hands

The importance of moisturizers cannot be overemphasized. You may have a large collection of skincare products and spend a lot of money on toners, face oils and serums, but if you don’t prioritize choosing the right moisturizer, it could lead to a skin disaster. 

A good moisturizer improves skin hydration, maintains the skin's appearance, and protects the skin from friction.

While exploring the world of moisturizers, we can’t ignore the fact that Korean skincare has been making waves due to its meticulous selection of active ingredients, which makes it stand out. 

There are numerous Korean moisturizers with different active ingredients on the market, but certain products have gained the name “cult favorite.” Every skincare enthusiast swears by these products, and most of them are non-comedogenic (don't clog skin pores).

We've rounded up some of the best trending Korean moisturizers for 2025 below.

Round up of the best Korean moisturizers in 2025

Here’s a roundup of our top picks for the best and trending Korean moisturizers for different skin types and conditions:

  • Best Overall: Aestura Atobarrier 365 Cream
  • Best for oily skin: Belif The True Cream Aqua Bomb
  • Best for combination skin: Purito Deep Sea pure water cream
  • Best for sensitive skin: iUNIK Centella Calming Gel Cream
  • Best for tired/dull skin: Medicube Deep Vita C Capsule Cream 
  • Best for dry skin: SoonJung 2x Barrier Intensive Cream
Best overall

Aestura Atobarrier 365 Cream

4.8

Infused with key ingredients like ceramide and niacinamide, this moisturizer promises 120 hours of hydration.

About

  • This product from Aestura is a highly moisturizing cream containing ceramides.

  • The primary function is to strengthen the skin barrier and repair damaged moisture barriers.

  • According to Aestura, this moisturizer provides 120 hours of hydration and uses capsule technology to prolong ceramide retention on the skin for up to 18 hours after a single application.

Features

  • Capsule ceramide, specially formulated for sensitive skin

  • Free from fragrance and colorants

  • Provides 120 hours of moisture

Properties

Overview

Key Ingredients

Ceramide, niacinamide, cholesterol, and fatty acids

Texture

Rich

For skin type

Best for dry, normal, sensitive, and combination skin types

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

High

Consistency

Creamy

Packaging

Tube

Non-comedogenic?

Pros & Cons

Pros

  • Specially formulated for sensitive skin

  • Specially formulated for sensitive skin

  • This product is unscented

  • Highly hydrating

Cons

  • The pump dispenses too much product, leading to wastage

  • It is quite pricey

Best for oily skin

Belif The True Cream Aqua Bomb

4.6

It contains the best of nature's emollients, absorbs quickly, and leaves the skin soft.

About

  • This is a unique Korean moisturizer often referred to as the "king of hydration" due to its exceptional hydrating properties.

  • With the addition of squalane—one of nature's best emollients—this moisturizer provides a healthy suppleness to the skin without leaving an oily residue.

  • The manufacturer claims this product boosts skin hydration by 231.4% and delivers deep hydration to 10 layers in just 10 seconds.

  • It is a favorite among people with oily skin because it absorbs quickly and leaves the skin feeling plump and hydrated without greasiness.

Features

  • Provides hydration in 10 seconds

  • Can be used morning and night

  • Lightly fragranced

Properties

Overview

Key Ingredients

Hyaluronic acid, Niacinamide, Squalene, Lady’s Mantle, Napiers original, and Aqua formulas

Texture

Lightweight

For skin type

Best for normal, dry, combination, and oily skin types

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

High

Consistency

Gel

Packaging

Plastic jar

Non-comedogenic?

Pros & Cons

Pros

  • Suitable for all skin types

  • Contains highly hydrating ingredients

  • Non-greasy

  • The gel formula makes it perfect for wearing under makeup without clogging pores

Cons

  • Product is pricey

Best for combination skin

Purito Deep Sea Pure Water Cream

4.5

This moisturizer boasts of a pure formulation, is unscented, and highly hydrating.

About

  • The name "Purito" is derived from "purification," which represents the brand’s core philosophy.

  • Purito stands out by creating purified products using the finest natural ingredients from Korea, and this philosophy is evident in this particular product.

  • The brand highlights the incredible purity of its formulation, thanks to Gangwondo deep-sea water, sourced from the depths of the ocean. This ingredient helps the skin stay moisturized for extended periods.

  • This cream is enriched with nutrients and hydrating ingredients, keeping the skin supple and deeply hydrated.

  • It delivers the perfect level of moisture without feeling greasy, making it an ideal choice for combination skin types.

Features

  • Unscented moisturizer

  • Contains water sourced from Gangwondo’s deep-sea water

  • Highly hydrating

Properties

Overview

Key Ingredients

Gangwondo deep sea water, Marine Complex, Sodium Hyaluronate, and Niacinamide

Texture

Satin-like gel, lightweight

For skin type

Great for all skin types

Fragrance?

Classification

Humectant (retains moisture in the skin)

Hydration levels

High

Consistency

--

Packaging

Tube

Non-comedogenic?

Pros & Cons

Pros

  • Cost-effective

  • Fragrance-free (may have a slight natural scent from ingredients)

  • Absorbs easily into the skin

  • Provides a dewy finish

Cons

  • The tube is not filled with product

Best for sensitive skin

iUNIK Centella Calming Gel Cream

4.3

With its signature Centella Asiatica leaf extract, this moisturizer is great for acne-prone skin, rosacea, blemishes, and soothing irritation.

About

  • This product is designed for individuals with irritated and sensitive skin.

  • It contains Centella Asiatica leaf water and tea tree leaf extract, which help reduce redness and calm irritation.

  • It is non-sticky, hydrating, and absorbs quickly into the skin, making it a great option for all skin types.

  • According to the brand, if you have acne-prone skin, rosacea, blemishes, irritation, or even wrinkles, this product deserves a spot in your skincare routine.

Features

  • Unscented moisturizer

  • Helps calm sensitive skin and reduce blemishes

  • Made with 100% plant-based ingredients

Properties

Overview

Key Ingredients

72% Centella Asiatica Leaf Water, 10% Tea Tree Leaf Water, 6 Patented Fresh Buds (Broccoli sprouts, Alfalfa sprouts, Cabbage sprouts, Wheatgrass, Bok choy sprouts, Radish sprouts), Niacinamide

Texture

Smooth, lightweight

For skin type

Good for oily, sensitive, and combination (all skin types)

Fragrance?

Classification

Humectant (retains moisture in the skin)

Hydration levels

High

Consistency

Gel

Packaging

Tube

Non-comedogenic?

Pros & Cons

Pros

  • Is fragrance-free

  • Has a calming effect on the skin

  •  Is lightweight and does not clog pores

  •  Has a smooth texture and is non-comedogenic

Cons

  • Tube is small and mostly filled with air

Best for tired/dull skin

Medicube Deep Vita C Capsule Cream

4.1

This moisturizer comes with vitamin C, the holy grail for hyperpigmentation/dull skin. It promises to improve skin radiance by up to 34.8%.

About

  • This product is a brightening holy grail developed by Medicube, a Korean company dedicated to addressing skin concerns.

  • Two words define this product: "pop and blend." Medicube Deep Vita C Capsule Cream features a dual texture, with liposome capsules that deliver vitamin C deep into the skin.

  • It is formulated with niacinamide and vitamin C, which help combat hyperpigmentation and brighten dull, tired skin.

  • According to Medicube, this product improves skin radiance by 34.8% immediately and by 32.6% after 24 hours.

Features

  • Contains liposome capsules with 50% sea buckthorn extract, 5% niacinamide, and pure vitamin C

  • The gel form contains ferulic acid, vitamin E, coenzyme Q10, and vitamin P

  • Encapsulation technology maintains freshness and prevents vitamin C degradation.

Properties

Overview

Key Ingredients

50% Sea Buckthorn Extract (Vitamin Tree Water), 5% Niacinamide, Ascorbic Acid (Pure Vitamin C), Vitamin E, Q, P, Ferulic Acid

Texture

Dual texture (Capsule, Lightweight gel)

For skin type

Good for combination, dry, normal, oily, and sensitive skin

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

Medium

Consistency

Capsule, gel

Packaging

Glass jar

Non-comedogenic?

Pros & Cons

Pros

  • Does not clog pores

  • Includes a spatula to prevent contamination

  •  Does not contain fragrance, harmful additives, and artificial coloring

  • Cost-effective

Cons

  • Leaves a slightly sticky residue after application

  • The glass jar must be handled with care to avoid breakage

Best for dry skin

SoonJung 2x Barrier Intensive Cream

4.0

This non-comedogenic Korean moisturizer product is allergy-tested, vegan-friendly and has calming effects.

About

  • This moisturizer from Etude House is a must-have for thirsty and sensitive skin, providing deep hydration and calming effects.

  • It contains panthenol, which strengthens the skin barrier and soothes dry skin, and madecassoside, which helps calm irritation.

  • According to Etude House, this product is non-comedogenic, allergy-tested, and vegan, making it a great option for those concerned about animal-derived ingredients.

  • The moisturizer has a creamy yet lightweight consistency that does not leave an oily residue, instead delivering a dewy, glass-like finish.

Features

  • Formulated with a low pH to calm irritated skin

Properties

Overview

Key Ingredients

Panthenol, Madecassoside

Texture

Smooth and thick (but not too thick)

For skin type

Ideal for dry and irritated skin

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

High

Consistency

--

Packaging

Tube

Non-comedogenic?

Pros & Cons

Pros

  • Product is fragrance-free

  • Hypoallergenic (does not cause allergic reactions)

  • Is cost-effective

  • Is vegan-friendly

Cons

  • The cap may be difficult to close properly

Comparison of best Korean skin moisturizers

Below is a table that compares our top picks for the best Korean moisturizers. Scroll horizontally or click the drop-down symbol on each product name to compare products of choice.

4.8
4.6
4.5
4.3
4.1
4.0

Overview

Key Ingredients

Ceramide, niacinamide, cholesterol, and fatty acids

Hyaluronic acid, Niacinamide, Squalene, Lady’s Mantle, Napiers original, and Aqua formulas

Gangwondo deep sea water, Marine Complex, Sodium Hyaluronate, and Niacinamide

72% Centella Asiatica Leaf Water, 10% Tea Tree Leaf Water, 6 Patented Fresh Buds (Broccoli sprouts, Alfalfa sprouts, Cabbage sprouts, Wheatgrass, Bok choy sprouts, Radish sprouts), Niacinamide

50% Sea Buckthorn Extract (Vitamin Tree Water), 5% Niacinamide, Ascorbic Acid (Pure Vitamin C), Vitamin E, Q, P, Ferulic Acid

Panthenol, Madecassoside

Texture

Rich

Lightweight

Satin-like gel, lightweight

Smooth, lightweight

Dual texture (Capsule, Lightweight gel)

Smooth and thick (but not too thick)

For skin type

Best for dry, normal, sensitive, and combination skin types

Best for normal, dry, combination, and oily skin types

Great for all skin types

Good for oily, sensitive, and combination (all skin types)

Good for combination, dry, normal, oily, and sensitive skin

Ideal for dry and irritated skin

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Emollient (traps in moisture and helps soften and soothe the skin)

Humectant (retains moisture in the skin)

Humectant (retains moisture in the skin)

Emollient (traps in moisture and helps soften and soothe the skin)

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

High

High

High

High

Medium

High

Consistency

Creamy

Gel

--

Gel

Capsule, gel

--

Packaging

Tube

Plastic jar

Tube

Tube

Glass jar

Tube

Non-comedogenic?

4.8
4.6

Overview

Key Ingredients

Ceramide, niacinamide, cholesterol, and fatty acids

Key Ingredients

Hyaluronic acid, Niacinamide, Squalene, Lady’s Mantle, Napiers original, and Aqua formulas

Texture

Rich

Texture

Lightweight

For skin type

Best for dry, normal, sensitive, and combination skin types

For skin type

Best for normal, dry, combination, and oily skin types

Fragrance?

Fragrance?

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Classification

Emollient (traps in moisture and helps soften and soothe the skin)

Hydration levels

High

Hydration levels

High

Consistency

Creamy

Consistency

Gel

Packaging

Tube

Packaging

Plastic jar

Non-comedogenic?

Non-comedogenic?

Why choose a Korean moisturizer?

There are countless moisturizers on the market, many with impressive ingredients, but Korean moisturizers have gained exceptional popularity. You may ask why. Korean brands prioritize using natural ingredients, and their ingredient list is straightforward. They specifically target skin concerns while remaining gentle on the skin.

One significant reason Korean moisturizer skincare products stand out is their emphasis on hydration. Koreans are known for their obsession with "glass skin," which is why their moisturizers and skin care products focus so much on hydration.

Ingredients to look out for in Korean moisturizers

While there are no must-have ingredients in all Korean moisturizers, here are some common beneficial ingredients:

  • Hyaluronic Acid
  • Niacinamide
  • Panthenol
  • Collagen
  • Ceramides
  • Glycerin
  • Rice Water
  • Mugwort
  • Centella Asiatica
  • Snail Mucin
  • Propolis

Things to consider when purchasing a moisturizer

If you’re new to Korean skincare, you might feel overwhelmed about where to begin. Not to worry, we’ve got you covered. Before purchasing a Korean moisturizer, consider the following:

1. Skin type

Before you purchase a moisturizer, understanding your skin type is crucial. If you are still confused about this aspect, here’s a quick guide:

  • Normal Skin: Looks smooth, hydrated, and has minimal visible pores.
  • Dry Skin: Appears dehydrated, dull, and sometimes flaky.
  • Oily Skin: Looks shiny, has large visible pores, and may be acne-prone.
  • Combination Skin: Typically oily in the T-zone but dry on other parts of the face.
  • Sensitive Skin: Shows signs of redness and irritation and may react to various ingredients.

2. Budget

There are moisturizers for every budget. If you prefer high-end luxury products, there are options available. However, if you're on a budget, there are also affordable yet effective alternatives.

3. Non-comedogenic

Ensure the moisturizer is labeled non-comedogenic, meaning it won’t clog your pores. This is crucial, especially for acne-prone or oily skin types.

4. Beneficial ingredients

Choose a moisturizer with ingredients that suit your skin concerns. For example, if you have dry skin, go for a formula rich in hydrating ingredients like hyaluronic acid and ceramides.

5. Fragrance-free

If you have sensitive skin, check if the product is fragrance-free. Fragrances can trigger irritation for some individuals, so it's essential to verify this on the packaging.

Final words

Having a moisturizer you can trust with your skin can make a huge difference in your routine. While many moisturizers can provide hydration, a Korean moisturizer goes beyond that. It nourishes your skin, targets your specific skin concerns, and prioritizes natural ingredients.

With the major ingredients to look out for and factors to consider before purchasing your first Korean moisturizer, you are now well-equipped to choose the best one for your skin type and needs.

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